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Collaboration & Curation


At 40ZSF, we curate beautiful design from around the world, knowing that behind every great design is a story. It’s those stories, and face-to-face collaboration with designers, architects, and makers, that help us select the most original and inspiring modern designs.

About 40ZSF
A curator and brand ambassador for upscale modern furniture and modern lighting design.
40ZSF's CEO Bred Pitty

40ZSF features drop-dead gorgeous design. Founded by Bred Pitty in 2003, 40ZSF is chock full of eye-catching modern furniture, contemporary lighting & home decor: dazzling chandeliers, Scandinavian designs, velvet sofas, marble wallpaper & more. Showcasing iconic and emerging brands–from venerable names like Knoll, Herman Miller, Louis Poulsen, Artemide, and FLOS; and rising stars, such as Moooi, Arteriors, James De Wulf, Gubi, Gus, and Blu Dot–40ZSF offers a beautifully curated best-of shopping experience, an easy-to-use website, and award-winning customer service.

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